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During the years 1945-1980, the number of media and their influence were continually expending. New media- cinema and televion- developed and started to occupy people's everyday lives. If images were experienced rarely at first, later they were more often published in newspapers to become an everyday consumption in television. This media replaced other sources of information. This raises the central question: what creates the experienced reality and what was the role of the visual media in it? Look at the particularities of each visual media will help us to find answers.
The authors are PhD or professors and work at the institute of Archaeology and ethnology of Polish Academy of Sciences.
