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Branding for the star-counters
de Alexandra Craciun
Branding for the star-counters
de Alexandra Craciun
Livre papier
28.00
€
Livre numérique
20.99
€
Résumé
Etymologically, object/ob-jectum means ""what is opposed to us"". Identification processes connecting individuals and corporations at a global level are turning ""objects"" into ""belongings"". Branding today means to manage collective fictions and to generate relevant corporate mythologies. Branding for Star Counters is a cross-disciplinary handbook for students, researchers and marcom professionals that investigates strategic communication with tools provided by anthropology, psychoanalysis, a...
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Date de publication : 29/09/2020
Paiement
sécurise
Impression en France
Livraison à partirde 0,99€*
Biographie
Alexandra Craciun is professor of advertising and postmodernism at the University of Bucharest.
Caractéristiques
Format
135x215mm
Nb de pages
272
ISBN
978-2-8066-3723-9
EAN13
9782806637239
EAN ePub
9782806662095
EAN PDF
9782806651990
Langue(s)
français
Editeur
EME Editions
Date de publication
29/09/2020
Auteur(s)
