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Strategy and technology
Towards technology based sustainable competitive advantage
de Victoire De Margerie
Strategy and technology
Towards technology based sustainable competitive advantage
de Victoire De Margerie
Livre papier
29.00
€
Livre numérique
22.99
€
Résumé
Companies often try to free themselves from technology - which is thought to be expensive to develop and difficult to control. They prefer to favour acquisitions which are supposed to provide proven technology which extra cost is compensated by ""synergies"" - seen without risk, as a ""mechanical"" outcome of the merger. However, technology can prove to be a loyal ally and be combined with all types of profitable growth strategies, whether external or organic.
Date de publication : 01/05/2009
Collection : Entreprises et Management
Paiement
sécurise
Impression en France
Livraison à partirde 0,99€*
Biographie
Caractéristiques
Format
135x215mm
Nb de pages
294
ISBN
978-2-296-08311-0
EAN13
9782296083110
EAN ePub
9782336256795
EAN PDF
9782296224643
Langue(s)
français
Editeur
Editions L'Harmattan
Collection
Entreprises et Management
Date de publication
01/05/2009
Auteur(s)
